HUCKBERRY X LALO
behind the brand campaign
“Behind the Brand” Series
This collaboration between Huckberry and Lalo marked the debut of a series called "Behind the Brand," focusing on brand affiliates. Filmed in Guadalajara, Mexico, Reunion Originals teamed up with Minimal Films to create a documentary-style mini-feature about the brand. Charlotte served as the producer on the project. This documentary-style production features Eduardo 'Lalo' González and David R. Caballido, co-founders of LALO, as they share the backstory of their brand for Huckberry's series "Behind the Brand."
Social Cutdowns
The feature was supplemented with cutdowns tailored for Huckberry and Lalo's social channels.