PATAGONIA
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Patagonia Action Works
This Patagonia Social Series showcases the Action Works program, which seeks to inspire activists and skilled volunteers by connecting them with local grassroots organizations and nonprofits dedicated to making a difference in their communities. The series features Patagonia ambassadors Sofie Paulus and Connor Ryan, along with PAW grantee Julie Ing Stern, with filming locations spanning Colorado, Pennsylvania, and Germany.
“What We Do” Series
The "What We Do" social series, created by Reunion Originals and produced by Charlotte, goes behind the scenes at Patagonia to give us the ins and outs of life at a company whose ethos is bolstered by its incredible employees. In the series we meet with veteran employees, such as Val Franco and Terri Lane, in the Patagonia Archives. Other episodes highlight Vincent Stanley, Mel Bishop, Gil Valdez, and Nelle Smith.
“Care & Repair” Series
The Worn Wear "Care & Repair" videos are a series crafted by Donnie Hedden and produced by Charlotte. These videos serve as a collection of do-it-yourself repair tutorials, guiding Patagonia consumers to mend their damaged gear.
“Worn Wear - Trade In”
The "Worn Wear - Trade In" call-to-action was created by Donnie Hedden and animated by James Prola. This project aims to explain the trade-in process Patagonia launched to extend the life of gear. Customers are encouraged to turn in used items, which are then sold secondhand, and in return, they receive a gift card.
Field Testing Social Spot
This social spot, featuring advanced R&D designer Eric Noll, showcases the journey of a design from concept to field use. The project included a social engagement strategy to involve Patagonia customers and address live questions. It was created by Donnie Hedden and produced by Charlotte.
Foundational Series
The Patagonia Foundational series comprises six episodes, each offering guidance on selecting and using gear for various sports and weather conditions to enhance the user experience. The series features a diverse group of experts, including material developers, testers, and everyday consumers. It was directed by Donnie Hedden and produced by Charlotte.
“Give A Damn” Campaign
The "Give A Damn" Campaign aimed to encourage Patagonia consumers to rethink their gift-giving practices during the holidays. The goal was to inspire people to regift unused clothing, offer the gift of assistance, or donate to their favorite non-profit organizations.