sonos
Editorial seriesevent coveragebehind the product videos
Sonos Editorial Series
The Sonos Editorial Series features an infotainment style of video production, demonstrating how to use Sonos products and helping consumers optimize their setups. The series is directed by Tate Larrick and produced by Charlotte.
"Making of Move 2" Video
The "Making of Move 2" video provided a behind-the-scenes glimpse into the product update process, transporting consumers back to the lab, showcasing the efforts of experts and audio engineers in enhancing the new product. Directed by Tate Larrick and produced by Charlotte.
The Grammy House Party
The Grammy House party was a live event covered with edits completed within 12 hours. Directed by Isabela Zawistowska and produced by Charlotte, the event coverage captured the essence of the evening to share on the brands social channels.
The Holiday Stop Motion
The Holiday Stop Motion was created using a stylized, in-studio photography approach. Working closely with a set designer, we created a controlled environment to photograph the process of unboxing the product, offering a dynamic alternative to a conventional video shoot. Photographed by Donnie Hedden and produced by Charlotte.
Live Shopping Event
Jason Kennedy hosted a Live Shopping Event featuring a seamless presentation of his Sonos Setup from his home. This event directed viewers to the Sonos website, where they could purchase speakers using a discount code.
Product Update Videos
Product update videos were crafted to inform consumers about the latest enhancements and showcase the compelling reasons to consider purchasing the newest iteration. Directed by Tate Larrick and produced by Charlotte.